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Analyzing your Tree Testing Results

Each task you create in a Tree Test is initially displayed in a collapsed and summarized view. Click on each task to display details.

Tree Testing Creation

Correct & Incorrect responses

Each task displays:


The paths area shows an aggregated view of the click-paths that participants took in answering the task.

If you see duplicate entries for the same navigation item (eg Produce > Produce) this indicates the participant opened that navigation level, then closed it. This action of opening & closing a section would place that path in the indirect categorization.

Tree Testing Creation